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Hornady Ammo

Joyce Hornady was a man obsessed with precision.

“Ten bullets through one hole” was his philosophy, and this commitment has continued from the company’s founding to today, driving their success and popularity among hunters and target shooters.

The Hornady company was founded in 1949 but traces its roots to Joyce’s childhood, when he learned to shoot and hunt in western Nebraska. Later in life, Hornady would become a marksmanship instructor for a Guard training unit in Nebraska during World War II. After the war, Joyce, like many other shooters, became frustrated with the lack of accuracy and consistency from surplus Army ammunition. Using an assembly press in a rented garage, he began manufacturing the first line of Hornady bullets: a .30 caliber projectile, which remains a core offering for the Hornady company.

The business grew through the mid-20th-century, developing various product lines that included whole ammunition, bullets for hunting, and numerous other products.

Tragically, Joyce Hornady was killed in a plane crash on his way to the 1981 SHOT Show in New Orleans. The company lost its founder and visionary leader, but it didn’t loose Joyce’s sprit for innovation and precision.

In the late 1990’s, the company progressed as a leader in ammunition development and innovation. Through new processes of research and design, Hornady became better equipped to create breakthroughs in shooting technology. This restructuring is best seen in the .17-caliber “Hornady Magnum Round” (HMR) cartridge, a rimfire ammunition that reinvented small-arms precision. This cartridge is a favorite among thousands of target shooters and small-game hunters, and it’s currently the only cartridge to carry the Hornady name.

To this day, the company is still led by members of the Hornady family, including Steve (Joyce’s son) as the company’s president, Margret (daughter) as VP, and Jason Hornady (grandson) as director of sales.

Hornady remains at the forefront of accuracy and consistency in shooting. Look for their self-defense loads like Critical Duty, Critical Defense and FTX along with some of the best known hunting cartridges on the planet like LeveRevolution, A-Max, V-Max, SST and Interlock. While they create ammunition products for many different uses, their goal in every item remains the same: precision.

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